In today’s corporate world there is much more to your job than performing the basic duties outlined in your position description. Today, people need to be “culture positive”. Do you live and breathe your company’s brand or are you simply there to work?

From my time at Sprint to date, one of the most important things I have learnt is the importance of being ‘culture positive’. Each employee here eats, drinks and breathes the Sprint brand voluntarily. When you work for a company that you love working for, it’s easy to be a brand ambassador. But why should we as employees embrace company brands?

Think longevity! Your employer wants you to LOVE the company as much as they do! They have put their heart and soul in to building up the company’s brand, now they need you to promote it. By doing this you are showing your employer that you are in this for the long haul and you are willing to put in extra time and effort in to your role. This isn’t just a job for you – it is a career where you want to grow as the company grows.

Remember that as employees, you put a face to a corporate brand – to consumers, clients, external stakeholders and prospective employees. To put it simply, a happy employee becomes infectious to everyone they come into contact with. From front of house to customer service roles, happy employee’s make your employer have happy customers.

Think about it from an outsider perspective; a client meets an employee who has spoken positively and passionately about their brand and business then he/she would be less inclined to walk away without giving them their business!

If you are promoting the company at every turn (whether you are the mail clerk or the PA to MD) it will be noticed and you will be much more likely to be considered for promotions, bonuses and salary reviews. If you don’t promote the company at all, then maybe you should consider if it is a company you truly believe in.